Saturday, May 23, 2009

The New SOHO

SOHO Art Materials moved locations in March to a bigger and better space. "Fancy!" is what our faithful customers say when they walk in through the new glass doors, but we all know this store remains humble and friendly. The biggest focus, unlike the other art stores in the city, are our customers.
The move has allowed SOHO to expand some of the paint and brush lines. In the main floor one can find our signature lines of paint such as Old Holland, Williamsburg, Graham, Gamblin and Holbein, as well as paper pads, brushes, accessories, cotton duck and linen by the yard.
One of the new additions to our stock is Blockx Oil Colors, a magnificent line of pigments ground in poppy oil. Blockx is known to be one of the best oil colors in the market, a great new choice for our demanding and talented friends and customers.
SOHO is also one of the first art supply stores in the north east to introduce Daniel Smith paints. This company has developed a great following over the years through catalog and online ordering. Daniel Smith offers a focused oil color palette from their extensive line.
We do carry the full line of Daniel Smith water color, the main reason why Daniel Smith is loved by it's loyal followers. Part of the success of this line is the inclusion of historic pigments such as genuine Lapis Lazuli.
Williamsburg oil paint company has also made available to us a range of limited colors at a discounted price.
Our framing department has also expanded, offering a wide range of simple to very ornate frames for prints and canvas. The best thing is that our cost is lower than other framing houses in the city. We have brought in five new lines of brushes, four of them by Silver Brush, and the last one, Plein Air Bristle Brushes, by Da Vinci.
Towards the back of the store we have been able to create an acrylic zone, where Golden, SOHO, and Graham acrylics may be found. We have also introduced a new line of matte acrylics by Holbein, and the response to this paint has been positive.
Panels, Tri-Mar Stretcher bars, and stretched canvas remains at the heart of our service to the artistic community, and with the lower level of our store we are able to expand sizes and shapes. Premade or custom made, we have it.
Come and visit our new location and see for yourself why SOHO Art Materials one of New York's most beloved art supply stores. Friendly staff, great products, low prices; what's there to loose?
SOHO Art Materials
7 Wooster Street
(between Grand & Canal)
New York, NY 10013
ph. 212.431.3938
fax 212.431.3889

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